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Duolingo is Amazing
I’m not a language learner but I’m blown away with how well this app does at making learning fun.
Many of you have likely used Duolingo. It’s an amazing consumer app and an incredible business. An $11b business for an app to teach people new languages.

Duolingo is a gold standard for how to make learning fun. They use gamification to the max. The gamification keeps users motivated to learn and engaged in the process.
They’ve built an effective way to learn. In their ad copy you’ll see things like the “fastest way to learn a new language” and “better listening and reading proficiency than students in a 5th semester university course.”
I’ve only used it to try it out so I can’t speak to actually learning a new language, but I can easily see how it will work.
They keep users engaged with a friendly, engaging vibe, streaks to keep you coming back every day, and bite sized learning modules so you can fit it in with just a few minutes to spare.
Here are a few scattered screenshots of the gamification at work:


I’m sharing this because I love learning and I’m so impressed with Duolingo’s ability to thread the needle of effectiveness and fun.
Try it out. Let me know what you think!
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